what we do

JTA clients benefit from communication resources and public relations expertise executed by our team of award-winning practitioners. Our focus is on your goals and on measuring our results.

For businesses, legal battles are fought not only within the courtroom, but also in the court of public opinion, often eroding the reputation that companies work so hard to establish. To effectively protect your reputation and shareholder value, efforts must be coordinated with your legal counsel that support all aspects of the civil process.

JTA’s expertise in litigation public relations has benefitted clients in all contexts, from county courtrooms to the Supreme Court of the United States. Headed by a former trial and appellate attorney, JTA’s litigation practice is a signature competence.

Working in conjunction with your legal team, JTA will translate the legalese into messages that are heard and understood outside the courtroom. Often retained by legal teams, JTA speaks your counsel’s language and understands the sensitive nature of the actions being taken. The communication strategies we design for our clients support and enhance the actions taken within the courtroom as they complement the daily management of the business.

Public relations is about controlling the flow of information from an organization to its public. Effective public relations is about conveying and delivering messages that resonate with and influence the perceptions of the intended audience. It breaks through the clutter to define your brand values and creates a dynamic platform to differentiate you from your competitors.

We bring our clients the best practices from communications campaigns we have managed across the globe and across various industry sectors. Our clients enjoy the energy and innovative thinking we bring to the role of communications in achieving their business goals.

For JTA and our clients, strategic communication means that together with our clients we work to determine their business objectives and then deliver a meaningful, thoughtful and realistic communication program to help achieve those objectives. Whether it is for your latest product launch, your company’s rebrand, or positioning your organization for better results, JTA will provide you with a public relations program that makes a real difference.

Every industry sector has a risk for crisis events. Navigating through those events and emerging on the other end with an intact reputation requires rigorous planning, training, and execution. There are no short cuts or magic formulas.

We work with your leaders to support them in their crisis roles and responsibilities, while working hand in hand with the crisis communication team to reach your audiences with clear interaction. We understand this process needs focused collaboration that can effectively respond to a crisis’ fluid nature. We have the depth of expertise in scenario planning and rapid response management you will need.

Our industry-leading experience comes from managing crises for companies during intense media scrutiny. The situations we’ve stepped into range from SEC investigations, director disputes, labor disputes and Presidential Emergency Boards, to product tampering, financial crisis planning and airline responses to the hijackings of 9/11.

Participating in corporate social responsibility makes a lot of sense. It’s good for your customers and it’s good for business development. JTA understands that a thoughtful and targeted corporate citizenship program can provide goodwill that extends far beyond increased brand recognition.

With consideration for your company’s business objectives, JTA can help you give back to the community, and at the same time create brand loyalty and an enhanced relationship with your local, regional, and national communities by designing a targeted and effective corporate citizenship platform. If your company is already active in the community, JTA will make sure that the people and organizations that matter to you know about it and value your impact.

If your business operates in a regulated industry, or would like to, chances are that at some point, you could use help navigating through that challenging environment. JTA’s critical thinking, relationships, and an insider’s knowledge of the process, have been leveraged by a wide range of our clients — you’ve probably even been touched by some of these initiatives.

With a depth of experience managing public affairs campaigns in the city, state, national and international arenas, our strategic and integrated approach creates programs that aligns media outreach, executive positioning, grass-roots campaigns, and third-party advocacy for a company’s key decision makers, elected officials and regulatory authorities.

JTA can help your company build the relationships you need and quickly create a dialogue with policy makers to facilitate your business objectives.

More than ever, companies face the intense scrutiny of the media, Wall Street, regulatory bodies, stakeholders and their markets. Reputations and perceptions can easily be distorted when they aren’t maintained or explained properly. Proactively managing your corporate reputation requires planning, attention, and consistency.

JTA can help smooth the path when your company goes through events like organizational change, mergers and acquisitions, brand repositioning, and disseminating complex transactions to the public. We do this by equipping your company’s leadership with consistent messaging and thoughtfully managing the flow of communication to all your audiences, including the internal ones.

On a more routine basis, we can also provide daily support and counsel to the company’s internal communications team, contributing expertise and an external perspective to their strategy.

A solid reputation is invaluable to a company. JTA can help you build, protect, enhance, and manage what all successful companies must work very hard to attain — their good name.

We have all experienced the need to stifle a yawn during a presentation. Or perhaps we’ve made a grocery list in our minds as someone flips through yet another endless PowerPoint presentation. Or we’ve listened to the corporate executive being interviewed who comes across as evasive or even worse, untrustworthy.

Delivering compelling and effective presentations, whether to your board, employees, the media or your shareholders, does not come naturally to most. It is a skill that is learned and practiced.

JTA offers an executive training program to hone skills in media interviews, executive speeches and corporate presentations. We can train your leadership team to become more effective communicators, company advocates, and presenters.

In this 24-7 hyper news cycle, all your leaders need to be trained, effective spokespersons.

A great speech can entertain, convince, motivate and influence. Sometimes, it can even effect change that is monumental.

Our practitioners have the experience of writing speeches and presentations for politicians, E-Suite executives and public figures. Beyond defining or refining the core message, we look at the individual presenting the speech, the organization they represent and the intended audience. Once these parameters have been fully considered, we write a meaningful, resonant speech.

When you need to convey your message in a way that is compelling and influential, we can help.